Our culture is obsessed with women’s breasts. Yet, not when it matters most. In fact, this year 1 in 2 women will skip their annual breast cancer screening.

That simple truth inspired “Your Attention, Please,” with the mission of encouraging more screenings. And what better place to launch a new breast health initiative than at the Super Bowl, where it’s historically been boobs, boobs and more boobs.

So, it’s no surprise this spot was a big win. And for us, creating and developing a movement that is continuing to grow, is a personal and professional touchdown.

From the relentless optimism of the pink ribbons to the shiny, happy patients portrayed in pharmaceutical commercials, people with breast cancer didn’t feel their true stories were being accurately represented.

Which is why it was so meaningful for this campaign to capture their experiences in a way that is unusually honest, raw and emotional.

As the creative leads, we were involved in every aspect, from early patient interviews through production of the TV, social and surrounding collateral.

And with Ace Metrix scores in the 99th percentiles for both “Attention” and “Change,” this is a breakthrough campaign truly worthy of a breakthrough treatment.

Chin up. Stiff upper lip. Nerves of steel. For generations, we’ve been taught that real men don’t ask for help.

And that’s especially true for men with prostate cancer. Their instincts are to put on a brave face and man up. Vulnerability is weakness. 

Which makes offering them care, even when needed most, all the more challenging. 

As it turns out, even the toughest of tough guys just want to be understood. On their own terms.

And that’s what makes this awareness campaign so powerful.

For men with advanced prostate cancer, every day is a victory. And PLUVICTO, can give them more life, while helping them feel more like themselves.

It’s a simple proposition. But meaningfully connecting with these men is complex. They don’t want to be perceived as vulnerable or weak. Yet they also don’t want their experiences to be glossed-over like pharmaceutical marketing often does.

From those nuanced insights came “PLUVICTORY,” the idea that perseverance and fighting for every moment is a win in and unto itself. These men know what it means to never quit. And to do so with a sense of humor.

Which is why this campaign’s combination of grit and determination — with a bit of wink — is resonating so well with the men who need it most.

Helping the world’s most famous luxury automaker launch an entry-level line of vehicles, without knocking the brand off its prestigious pedestal, was challenging enough. But doing so on the world’s largest stage took real cojones.

So, since nothing is braver than honesty, we acknowledged a simple truth — sometimes, people sell their souls to get behind the wheel of a Mercedes-Benz. And now, they’d no longer have to.

It was a high-wire tightrope balancing act, with assists from Willem Dafoe, Kate Upton and Usher.

And, with a lift of 20,710% (the highest score since Edmunds began tracking), “Best Commercial” by Forbes and “Top 5” by The Washington Post, in the end, we could confidently say, “we got this.”

Since 2000, we’ve helped drive the branding for the most iconic luxury car company in the world.

Along the way, we’ve developed award-winning creative across all platforms, including print, TV, radio, outdoor, social and digital.

Our journey continues with “The Story of Bertha Benz” which topped Ace Metrix’s Best Storytelling Ad for the year with a +24% likability score.

We pitched and hooked Captain D’s by telling them the truth. In a world moving away from greasy fast food joints, D’s had the perfect hook. But it was floundering due to branding and consumer perceptions that stunk like days-old-fish.

By helping them rediscover their original beach-shack vibes and connecting their past to their future, we launched a complete rebranding, including TV, social, POS, and restaurant redesign —delivering a +20% first quarter sales increase and year-to-year growth, with 500 stores expanding to 23 states, and even internationally.  

As a result, all wordplays aside, D’s is now a big fish in the casual dining market.

In a world where children's every moves are structured, planned, and scheduled, we set out to challenge existing paradigms by just letting kids be kids. 

And who better to capture the messy, carefree spirit of childhood than the Peanuts?

Coincidentally, this concept aligned perfectly with the production and release of "The Peanuts Movie,” allowing us the opportunity to partner with 20th Century Fox and Blue Sky Studios to create original TVC, OLV, and social content that was as iconic as the world’s most beloved messy kid himself, Pig-Pen.

Fresh out of School of Visual Arts, we started winning our first awards for the work we created together at DeVito/Verdi — including CLIOs, One Show, Art Director’s Club, ADDYs, ANDYs, AWNYs and Webbys.

Our transit posters for the Pro-Choice Public Education Project were even featured in an exhibit with Barbara Kruger at The Whitney Museum of American Art. 

And it’s work we’re still proud of today.